He signed up to play the beloved character in 2005 and made his first appearance in the role in Casino Royale in 2006, going on to star in Quantum of Solace (2008), Skyfall (2021), and Spectre (2015) for the longest tenure of any Bond. It has been two years since Craig bowed out as Bond in No Time to Die. 'We make the Bond movies for the big theatrical screen, and everything about the Bond movies is for audiences to see around the world on that format, so we've not wanted to do television.' When we get going on a Bond movie, it takes our full attention for three or four years,' she shared.

Broccoli also asserted that they are concentrating on expanding the franchise with films, not TV spin-offs, even though she said the Bond-themed Prime Video series 007 Road to a Million had been 'a nice fun thing to do' and is something that she hopes will satisfy fans waiting for more news on the 26th Bond movie.